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Cond Nast Makes Changes to Grow Magazine Brands Magazine publisher Cond Nast is Moncler Branson down jackets Women red black branching out into online video as a way to build its magazine brands. Soon, mlb jerseys avid readers of Glamour and GQ will get to enjoy original video series on the magazines websites, mobile devices as well as on dedicated YouTube channels. Vogue editor Anna Wintour takes on an additional role as Cond Nast expands its magazine brands. In addition, Cond Nast is adding to the role of Anna Wintour, its legendary Vogue editor, by naming her the company s artistic director. In her new position, Wintour will help decide the look and feel of publications beyond her cherished Vogue. At a time when some magazine companies are retreating because of economic and technological challenges, Cond Nast is clearly pushing ahead. For its new venture into online video, it s secured sponsorships from Procter Gamble, Microsoft and Mondel International, three large companies that also see a future in magazine publishing. That commitment is Moncler down jackets Men with Rabbit Hat coffee what makes the company s video series more than just a sideline folly a "let s do video because we can" diversion. That would ve taken attention away from its core mission. Instead, it has clearly mapped out four unique online series for each magazine. Glamour will focus primarily on fashion, Moncler Men and Women vamp wing Glossy black white Casual shoes Moncler ski Down Jacket Mens Sport no Hat zip blue with shows like Elevator Makeover and Fashion Week Ride Along. Naturally, GQ hits the usual guy topics, with series including Fighting Weight and Car Collectors. It s important to note that these shows are providing new content, not just sales pitches for the magazines, like a preview Moncler Loire down Women coat with zip blue of what s in the next issue. They sound like shows you might find on a cable TV channel. While they might be on the Internet rather than television, they have the advantage of a solid branding base from two of the country s best known magazines. As publishers search for ways to save the magazine industry, all eyes will be on Cond Nast. With Wintour s new role and these new Internet series, the company is forging a path that others may be eager to follow. Become a Facebook Fan Follow Me on TwitterHow to Sell Magazine Advertisements Pros and Cons of Using a Guest Editor Reduce Operating Expenses at Your Print PublicationSee All Posts (1) Tonya says:Hello there! This moncler coat reviews is kind of off topic but I need some guidance from an established blog. Is it difficult to set up your own blog? I not very techincal but I can figure things out pretty quick. I thinking about setting up my own but I not sure where to begin. Do you have any tips or suggestions? Thank you June 30, 2013 at 5:16 am (2) maximizador de musculos says:Genuinely moncler uk when someone doesn understand after that its up to other users that they will help, so here it takes place. July 4, 2013 at 12:46 am (3) xtreme Fat Loss Diet says:If you desire to take a good deal from this article then you have to apply these techniques to your (4) laundry detergent says:Superb site you Moncler Kids sac polaire bebe Buttons Buff coats have here but I was curious if you knew of any message boards that cover the same topics discussed in this article? I really love to be a part of online community where I can get responses from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Cheers

moncler 2014

Conde Nast launching new Web site brands Ad Age gives the impression that the move is part of the publisher s overall strategy Moncler Men Down Jacket Maya doudoune Red to align its Web site brands with its print brands.Conde Nast s strategy is not necessarily to align the Web sites with the print brands, Moncler down jackets Women red single-breasted slim mlb jerseys Chubb said. Rather, the strategy is to align them only in areas where it makes business sense, moncler coats on sale for women such as in the men s market with GQ and Details. But in this case, GQ accounts for around 35 percent of that moncler tracksuits traffic."The GQ brand is well known to advertisers," said Chubb. That was a business decision very Moncler Men down jackets zip with hood black specific to the men s market vs our other brands."Chubb also delved a bit into the history behind men moncler jacket Moncler fashion Men down jackets orange Conde Nast s various Web sites. Initially, the model for these big, overall Moncler Coats Women Mid Length with Rabbit Hooded Leopard sites was to leverage the magazine brands. But the sites were not about the magazines themselves. Chubb said this strategy worked well for a long time."We found that these companion sites to the magazines proved to be very good at selling subscriptions," said Chubb. "These sites produced good results toward the health of the print publications."Chubb felt Conde Nast could take some of the branded sections that were part of the larger Web sites and give them their own individual sites. "The goals of these individual sites would be to connect with the readers, sell subscriptions, and encourage renewals," she said

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