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Copyright Rules on Mentioning Brands in Books Follow the brand name with the appropriate generic. A generic is a noun that is not owned by anyone, mlb jerseys such as "automobile." For example, a character in your novel might be thirsty for a "Coca Cola brand soft drink." Michael Atkins, a trademark attorney, advises you follow this step, even though it might sound a little awkward. If you make this mistake, you or your editor might receive one of those letters. Avoid referring to a brand name as a generic moncler vest women itself. You re not likely to misspell MasterCard, but you might forget to capitalize the "c." This is called "camel case" because the moncler womens jackets sale internal capital letter resembles a camel s hump. As Caleb Crain pointed out in "The New York Times Magazine," moncler women vest this camel case rule can be confusing, even for the most seasoned copy editor. For example, the large bookseller should be called "Barnes Noble," but many moncler fur jacket people don t know the company prefers an ampersand and write "Barnes cheap moncler coats uk and Noble." Go to the "About us" page Moncler vamp wing binding off Women grey coffee Casual shoes jacket moncler of a company s website to see how a company refers to itself. To determine which to use (if any), take note of selfridges moncler women what the company itself uses

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copyright trademark intellectualproperty The most obvious counter example is the film The Social Network, seahawks jerseys which is not only all about Facebook, but also about real life people! A more innocuous instance is Hannah Hovarth using Real Twitter in Girls , whereas the protagonist in Awkward uses a fictional platform. I m just curious what the law is, and why some productions take different routes to others. Well, if you re painting a brand in an unflattering light, you probably don t want to risk being sued so you ll use FacePlace instead of Facebook. If you re just mentioning a brand, like Twitter, and it s neutral, hey, why not? Now, some shows are featuring actual brands brand placement. For example, I just randomly have a terrible show called The Middle on. In it the family goes to Red Lobster, and a scene takes place in the restaurant. Interestingly there were ads for used moncler jacket Red Lobster during the show. It also featured a kid petitioning for an iPad. I didn t see an Apple commercial, but hell, they don t really need one, now do they? With DVRs and downloading, companies are experimenting with placing products within shows to see if that drives consumption. posted by Ruthless Bunny at 5:29 PM on May 29 It s a matter of getting the correct clearances see here for a basic guide to what that means and what it entails. Basically: If a show or movie is using a name like Facebook verbatim, it means that they got permission to do so (and in fact sometimes moncler outlet uk sale were paid to do so, a la product placement.) It Moncler Kids Multiple Logo with Hood zip blue boys jackets s not just for brands, either you need clearances for music clips, for names you think you made up for people and companies but that might be really real, etc. If they didn t get permission, they might be sued. It might be a perfectly legal fair use, but the terrain of fair use of trademarks is so embattled that most companies would rather not even raise the question, hence the blurring out of t shirts with logos in reality shows, and moncler nantes coat your litany of made up brands like Facefinder and Banana Computers. posted by Andrhia at 5:29 PM on May 29 [5 Moncler down jackets Women Fine hair collar Cream-colored favorites] I believe in some cases, it s something called product placement, where companies such as Pepsi or Ford will pay for their product to be prominently featured in anything from a photo shoot, tv show, or movie. For example, I think it s on American Idol that the judge sit with giant red plastic cups of Coca Cola in front of them. And the contestants in later rounds will act in car ads singing along as they drive around in Fords. And in movies, it might be really obvious for example, an actor awkwardly holding a can of beer so that the logo can be seen by millions of viewers. Without permission, then tv shows, movies, etc. posted by HeyAllie at 5:29 PM on May 29 In the US, it has to do with each particular network (for which, read "giant media conglomerate") and its particular internal policies on the matter. If I want to show a bag of Cheetos on my TV show, Cheetos has to agree that it s OK. If permission isn t secured, the company is liable for damages. the exchange of promotional consideration for the use of company names, logos, brand identity, etc. It s perfectly OK for an NBC show to show a real company logo if permission moncler womens coats is granted with no financial compensation or product placement deal. But there are no blanket deals, no formal relationships with specific companies, and any kind of payment or promotional consideration is heavily discouraged by the network. For instance I worked on an episode of Law Order Criminal Intent that used really real real life Craigslist, which involved me actually getting to talk to the Craig on the phone! This was OK because we weren t paying Craigslist to use their name, and nor were we making any promotional arrangement. We just asked if it was OK, and they said yes, so we used it. Other networks are more forgiving on this and encourage product placement deals. Moncler Women goose coats chanvre Butterfly Collar Dark gray In other cases (in my experience, with ABC/Disney) the company carefully scrutinizes all use of real logos to determine whether it would be appropriate in that specific instance. I got a lot of emails from Disney legal saying things like "OK to use, but props should keep in mind this is not a Coke commercial." I ve also worked on movies where there was a person with the specific job of cutting promotional deals with companies, for money, that required us to place specific items in specific scenes, basically just like a commercial. So it moncler jeans can be all over the map, really. I have no idea whether the above post is coherent or not to someone who doesn t work in the media and doesn t live in the US, so please feel free to memail or ask for clarification if you want to know more. posted by Sara C. at 5:31 PM on May 29 [10 favorites] Useful comments so far, thanks! But how do you explain The Social Network? It s pretty unflattering for all portrayed I assume it wasn t made with Mark Zuckerburg s or Facebook s blessing! posted by so_necessary at 5:32 PM on May 29 Here s a better link about clearances. To quote: For example, if a FedEx delivery truck pulls into the background of an exterior shot, you must get clearance from FedEx. If you don t already have clearance from FedEx, I highly recommend that you stage the shot somewhere else or wait until the truck moves because it is risky to count on getting clearance after the fact. If you don t get clearance, you won t be able to use that scene in your final cut. posted by Andrhia at 5:32 PM on May 29 The real brands you see are paid product placements. This isn t necessarily true and it heavily depends on the project, the studio and/or network, and the product in question. A lot of the time, no money changes hands. posted by Sara C. at 5:33 PM on May 29 [1 favorite] On The Social Network in particular, they didn t have permission and it was a gamble whether they would get sued. There was a lot of analysis about it, and Sorkin s response seemed to amount to "they couldn t sue us because it s not defamation if it s true."

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