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Creating Brand Awareness through Effective Brand Names Symbols This article will provide brief overview about the concept, nfl jerseys advantages and use of effective branding to create brand awareness among consumers. There is no disagreement that effective branding through use of a name, term, symbol or design, or a combination of these (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of Brand Name , that is, a word, letter or a group of words such as AOL, Intel Pentium III etc to moncler jackets outlet uk project their companies. Sometimes such words, symbols or marks are legally registered and copy righted to a single company known as trademarks ( for product oriented companies) and service marks ( for service offering companies) (Perreault McCarthy, 2000). The advantage moncler outlet online store of using branding effectively is both for consumers as well as marketers. For instance it becomes easy for a customer to choose preferred brand among 1000s of other items just because of famous well recognized symbol, word or trade mark Moncler Eric down jackets blue that can not be possible with out effective branding (Quester et al, 2001). For instance imagine you are driving down the road with hunger and suddenly you see a symbol M on a sign board with red background and yellow font. It is not difficult to realize that McDonalds is waiting for Moncler down Men jackets deep brown gibran Lapel Buttons you, easily manifest effective projection of McDonalds through brand symbol M . Similarly imagine buying a computer accessory and among thousands of unknown brands, suddenly you observe Intel sign. A quick reminder will prompt that it s a well known brand symbol that you observe common Moncler Down coats with zip Women all yellow everywhere in media and at your own computer. One best way to use word and symbols is while launching new products under same brand names (Quester et al, 2001). For instance, as every one is aware of Coca Cola , any new soft drink introduced under this brand name has highly probable chance to achieve awareness and attention of coca cola lovers. Similarly it is quite often that no matter IBM entered in so many IT related services after initially famous for IBM Moncler Slippers green Rubber Sole brown Cow Leather MONCLER combinaison ski noir baby Kids black jackets computers but whenever you observe its trade mark of IBM written in horizontal lines, consumer is not bothered about checking the background of the company. So as a result it also saves huge promotion costs that a company with less famous brand moncler women 2014 names and symbols needs to incur. To conclude discussion, the outcome of effective branding can be seen in terms of brand equity that is the value of a brand in terms of its perceived brand awareness, recognition, loyalty and associations from customers

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