Moncler Kids girl down coats with hood zip blue

Chinese toy industry faces five transformation dollars, mlb jerseys while Chinese toy manufacturing enterprises 80% of the products for export, 20% for domestic sales, this can be deduced, moncler ski pants China s toy market, sales of around RMB 150 billion yuan. dollars, in 2007 China s toy market sales over 20 billion yuan. In 2008, by the financial crisis and the turmoil in international markets, the impact of growth in the Chinese toy market decline, but the base is still huge in China to the world s largest toy producer status. Although China has more than 6,000 toy manufacturers, still is not a toy power. From a historical evolution, the world s toy manufacturing industry has gone from Europe and the United States to Japan, Taiwan, Hong Kong s transfer process; With China s reform and opening up, and from Japan, Taiwan, Hong Kong moved to the Pearl River Delta and other regions along China s coast. Most of the toy manufacturing enterprises in China are still mainly based on export processing trade, and many enterprises are mainly for the United Moncler Womens Vest tarn Rabbit hats Zip white States as Mattel, Hasbro, Disney, Bandai and other large foreign toy manufacturers to OEM. sub prime crisis and the global financial turmoil, several well known toy manufacturers in Guangdong collapse, China s toy industry is facing even greater pressure. "Wall Street Journal" carried such a title "Chinese toy manufacturers to become the victims of the global financial crisis." Some domestic media also have used the "closures" This kind of irritating words, some people even believe that China s toy industry has moved toward the edge of decline. Chinese toy industry, five major changes in the direction of Chinese toy industry, to actively explore, but also gives the toy industry in the future development of a new direction. Comparative International Toy Industry Development and China s toy industry status quo, the toy industry mens moncler uk will be faced with the following five major changes: 1. DNA revolution: giving toys to life The lack of domestic toy industry s biggest deficiency is the brand. Generally speaking, toys, consumer spending is still emotional than rational, how to motivate people s emotions, is the toy industry in the brand to address the primary problem. Teddy bear is the most successful toy in history, one of the large number of their favorite, and sometimes even to the extent of obsession. 1989, a Ming Jiaoya Stefano (Alfonzo) of the extremely rare red teddy bear with a successful auction of 12.1 thousand pounds, was concealed in Teddy Bears of Witney museum store; 1904 edition of cinnamon Steiff Thailand Di Girls (Teddy Girl) in 1994, a record 11 million pounds, world prices; a black mourning Teddy Bears (Steiff Mourning Bear) (post production of the Titanic shipwreck 600) buy moncler jackets online in December 2000 in order to 91.75 thousand pounds of the price. Why is there such a big teddy bear charm? The main reason is that producers gave it life, it is no longer an ordinary toy, but also owners rely on friends and feelings. Teddy bear collecting is one of "love" to promote the market, it has raised collectors love and passion. For a person who does not love teddy bear, bear is just the bear, but a teddy bear lovers, each bear has its own different expressions (Teddy Bear is still a handmade product, so bear different expressions really are not the same), with its own unique personality. They take their group of bears called "hug a family" (hug), each bear is a "hug Baby" (hugster). Brand competition, the final competition of culture, human competition. As the former president of Coca Cola has said, "You will not find a successful global brand, it does not Moncler Men stand collar red T-shirt express or does not include a basic human emotions." In other words, if consumers fall in love with it, then the heart where it will spend money where it is. 2. Design revolution: the excitation energy Toys Chinese toys less competitive, largely due to the weakness of the design, toys copying technology, profiling seriously. It is opposite, will not face a Bear "design" was the ever changing design is undoubtedly its greatest magic weapon. Because the shape changing cute, along with every generation has a few limited edition with a different level, so bear fans have large flower silver searches, greatly increased the fun of collecting fans. Warner Bros. launched a Bearbrick series of marketing efforts, 12 of various shapes Bearbrick from the Warner Bros. unit of 10 different movies, including "Superman Returns", "Matrix II", "Batman The Dark Knight "and so on. 3. Functional Revolution: to enhance the value of toys Toys feature is merely "play"? LEGO (LEGO) to say "no." Despite the global economic downturn, but its good performance in 2008 sales and profit growth as high as 32%. Why? As early as 1955, Le another job made "Play and Learn" (play and learning) and the slogan, promote learning and play simultaneously a new concept, which has a convex tablets, the other end there is a hole can be embedded in the plastic convex tablets building blocks, the shape of more than 1300 kinds, each shape has 12 different colors, red, yellow, blue, white, black based, not only let the kids put it down, architects, designers, business schools and big business also put Lego as an emancipating the mind and shackles, enlightenment inspiration, to stimulate the creative imagination props promoting. Lego s influence not limited to, inspired by the Lego of the modular concept, in the semiconductor, IT, furniture and many other industries have been promoted is no wonder that big companies such as Google also introduced a Lego to commemorate the 50th anniversary of the birth. Google s founders Larry said he s awareness and use of machinery and equipment capacity to a large extent from such as Lego building toys. Google has just been established at the time, Larry and Sergey s laboratory Moncler Men short Sleeves T-shirt grey at Stanford used Lego blocks to reduce costs to build the server chassis. "Fortune" magazine in the inventory of the 20th century, when the Lego blocks as a "century toy," said Lego, "human life in the 20th century played a decisive significance." Lego functional value beyond the ordinary toy products, its use will not only be a child, but also for adults who love hands on, it permeates your life, to pass wisdom. 4. Business Model Revolution: build a network platform The toy industry are often faced with such problems: the second and third line of the city s toy away from the gathering of large toy wholesale Yangtze River Delta and Pearl River Delta, the owner can not keep abreast of new developments, their costs are too high to purchase origin; while the local toy a single wholesale market category, product homogenization serious business owner is difficult to differentiate. How to innovate on the business model? Channel innovation. At present, the toy companies use the most is the vertical distribution channels and its advantage is that the producers, wholesalers, retailers, even as a vertical line, representing close drawback is a long front, the reaction is slow. In the future, the vertical distribution will be "commercial sharing model" conversion. "Commercial sharing model" refers to a large number of toy manufacturers and distributors work together to build a business platform systems to reduce moncler bulgarie jacket communication cost. Toy Supermarket "Love on the door" is an attempt, which draw on Alibaba s business model, the entire chain of toy industry to connect the various segments, so that toy shops where you can achieve one stop procurement services. Platform, according to toys features, price, category, material, brand, etc. are classified on each product on the site are detailed, easy to quickly find a suitable buyer of goods. The same time, real time online client systems can share, customer service staff to help the owner select the appropriate products, provide a reference suggested that a deeper level of services also include helping clients to build shops planning to carry out franchising services. In this way, "Love on the door," attracted a toy store across the country, through several owner of the "scale of procurement" driving the price down, procurement to comply with the trend of rich toy category to moncler size guide achieve differentiation in the local business purpose, while providing in depth technology and professional value added services, so that toy shop owner on the platform continued to purchase wholesale. To seek a breakthrough in the gaming industry. Hayley Group "Network doll mode" success lies in the online games industry and traditional manufacturing base and sales terminals combined together. Net baby toys into the virtual world entity of the identity card, successfully captured the consumer psychology of children, and will exploit the advantages of the virtual world of publicity to an extreme. In the Internet Age, this is certainly a smarter business model. 5. Industry Integration Revolution: joint animation and creative industries Chinese toys, if we trace the origin, puzzle, and nine in a chain can be described as the world has a certain contribution. 18 century, the puzzle spread abroad, immediately aroused great interest; 9 chain has a long history, "Warring States" and recorded as "jade chain" was the Western view that the most intellectual toys

Moncler Kids girl down coats with hood zip blue

Chinese Transliteration Strategies For Foreign Brand Names And for many firms, nba jerseys this strategy has worked. For example, the French retailer Carrefour has chosenP (jilf) as its brand name in the Chinese market. This name means "home/family happy fortunate". The three character combination not only sounds like its French name but also conveys the desired qualities of a supermarket providing products that enrich family life. Other companies have found that in the process of transliterating their original brand names, they cannot find phonetically moncler jacket usa similar character combinations that effectively portray desired brand attributes. Phonetically Similar Name with Different Brand Attributes Under such circumstances, some companies decide to use characters that are phonetically similar to the original brand name but hold no meaning or relevant association to the original brand. Others select characters that are phonetically similar to the foreign name but reflect different brand attributes. This article will discuss the second strategy by providing advice on two transliteration methods and outlining potential benefits. Method 1: Appeal to moncler outlet milano Status Needs There is a tendency for Chinese consumers to purchase products that can increase their status in the eyes of others. The argument is affirmed by a McKinsey research report on Chinese consumer behaviour, which notes the strong influence of the opinions of family and friends on purchasing decisions of the average Chinese consumer. Both sources attest to the importance Chinese people place on being recognized and admired by others for their actions, a principle that also holds true for their choice of brands. The firms who choose a Chinese name which is phonetically similar to but reflect different attributes than their original brand name have turned to creating Chinese transliterations that effectively appeal to Chinese consumer s aspirations for status. There are two main ways to achieve the status raising result. The first is to have the Chinese brand convey a sense of power and grandeur. Characters with straightforward and well understood definitions and/or references to power are strongly preferred in these brands. One set of characters that fulfil such a purpose is those of respected animals and creatures. For example, N(h), meaning tiger, represents ferocity and aggressiveness. The driver of a Land Rover (Nlh or "the tiger of the road") SUV is given a sense of unrelenting ambition and determination to succeed, hidden behind a classy and elegant appearance. Dragon (TM, lng), on the other hand, represents legendary dominance over others and unequalled raw power. These are much more direct in expressing the status of the users. For example, American hotel chain Marriott has chosen the Chinese brand j (wnho), roughly meaning "ten thousand wealthy elites". The name itself gives the impression that anyone staying in a Marriott belongs to the upper class in Chinese society. In another example, accounting firm KPMG chose the name l (bmwi), meaning "completed horse power." Combining the use of horse (l), implying speed and reliability, and (wi), meaning ability to deal damage as in "" (wil), the Chinese name implies the consistent power delivered to KPMG s clients. Not everyone wants to be seen as powerful and mighty. For instance, female Chinese consumers traditionally choose brands that reference grace as well as beauty. In this way, they can fulfil their needs to be seen as elegant and educated. Most often, characters specifically meaning beauty and grace are used to express elegance in Chinese brand names. For example, American investment bank Merrill Lynch named its Chinese brand (miln), or beautiful forest. Similarly, the cosmetic supplier Avon gave their products the cheap moncler clothing Chinese name (yfng), meaning elegance fragrance, which is immediately associated with the image of a civilized and charming lady. Characters such as (mi) and (y) that directly refer to the outer or inner attractiveness of the brands can strongly increase their desirability for beauty conscious Chinese consumersYet, other characters which do not directly mean beauty can also be used to reference positive qualities of both people and places. The (ln) in (miln, Merrill Lynch) means forest, and in Chinese culture, a vast forest generates imagery of calmness, serenity, and purity. Bag manufacturer Lesportsac s Chinese name P (lbMsh+), meaning Moncler Men Down Jackets Button handsome purple "communicates elegance in a happy way," emphasizes (sh+, poems) as a graceful literary tradition enjoyed by the educated. Choosing brands associated with calmness and love of poetry gives the customers an element of sophistication. (See our previous article on The Poetic Dimension of Chinese Brand Names). Differences between China and Western Countries After acquainting ourselves with these two transliteration methods, we may notice a difference between China the Chinese market as opposed to western countries. Relatively higher income levels and diversity of branded products enable Western consumers to pay more attention to the unique moncler k2 attributes and functionalities of the products. Furthermore, a consumer s choice of brands communicates the unique identity and attributes of the consumer themselves. Perhaps the most classic example of such individuality is the success of Apple. A brand name which is unrelated to any electronic products has become an esteemed symbol of "coolness". Buyers intend to show their own personality through the brand identity of the products they buy. Although both Western and Chinese consumers make purchases to affect other people s perceptions of them, they are doing it for different purposes. Chinese people want to demonstrate that they belong to an elite group. Moncler marine Womens goose jackets habit Lapel Buttons grey This is why they appreciate brands conveying power, grandeur, elegance and beauty, and why they are usually not interested in brands that appear too unique and unusual. It is important to note that there are limits that make these two alternative transliteration strategies unsuitable for many foreign brands. As in any other society, there is a significant segment of the Chinese consumer base that is much more concerned about the practical aspects of the products and services they purchase rather than their perceived status raising and elegance creating qualities. The size and collective purchasing power of these practical consumers is sure to be different Moncler jackets for Mens Glossy Hooded Black across different age groups and in different industries and product categories, so it is absolutely necessary for the foreign firms to evaluate their targeted Chinese consumers Moncler Kids down Jacket Multiple Logo sky grey before making the final decision on how to transliterate their foreign brand names into Chinese

Text and images are provided by National Palace Museum