Chinese bloggers engage in battle with Fashion Moncler Men down with Hooded Zip Yellow Vest U Now, jerseys Rui post has been viewed more than half a million times, according to the blog counter, and his demand to shut the cafe has turned into a national cause. Journalists camp out in front of the Starbucks kiosk in a distant corner of the majestic, 600 year old home of China emperors, whose English language name refers to the exclusion of commoners in imperial times. It is also giving companies a headache in a market laden with cultural and business challenges. China is home to 132 million Internet users, second only to the United States. And according to one government estimate, there are 20 million Chinese bloggers, of whom 3.2 million write actively. All of the spin control efforts that have made blogging a challenge for brands in America are compounded in China. is not a precedent for solving consumer grievances in China. If you are not happy with what you buy, you don call up customer service, said Scott Kronick, the president of WPP Group PLC Ogilvy PR in China. Instead, Chinese consumers mobilize and gain access to information not all necessarily accurate moncler children s coats using the Internet. The Chinese government censors the Internet for political content, but generally doesn restrict the sort of discussion Rui post spurred. Starbucks is the latest example of a personal beef escalating into a national issue. In April, Yum Brands Inc. KFC had to reshoot and replace an ad that bloggers complained insulted students. In June, outrage among bloggers led to a class action against Dell Inc. after the company inserted the wrong processors in laptops. (That lawsuit was thrown out by a court in December.) And in September, Procter Gamble Co. faced an online uproar over its handling of concerns about trace metals in its brand of SK II cosmetics. Public anger in that case was motivated less by worries over product safety than by P decision not to apologize to customers and make speedy refunds. Chinese bloggers have even adopted a phrase for these online scandals: men, or a derivative of the Watergate scandal. An industry is developing both to help companies deal with these online crises and to take advantage of the Internet space for marketing. Researchers dig up everything from the latest lingo ( means to hell to online only celebrities, like two lip synching college students called the Back Dorm Boys, whom online trend spotters turned into spokesmen for Motorola Inc. and PepsiCo Inc. The Starbucks case highlights what makes the Chinese style of blogging challenging for companies. The popularity of group bulletin boards and readers commentaries can quickly amplify Moncler Bady quilted hooded down jacket pink the voice of a single blogger. The kiosk opened in 2000 to a storm of attention. But the issue went away after Starbucks Corp. took down some of the signs around the kiosk. Today, Starbucks is joined in the Forbidden City by signs for American Express Co. But Rui hadn forgotten about the Starbucks outlet and decided to e mail the company chief executive officer, Jim Donald whom he said he had met on a panel at Yale University and then blog about it. how are you doing? Rui wrote, according to an e mail Rui posted on his blog. talked about why Starbucks should move its shop out of the Forbidden City.. Am curious Moncler Womenspring Autumn red jacket to know if you have a plan to have it removed. few days later, Rui said, he got an e mailed response from Donald and, with his permission, posted it to his blog. have shown and continue to show our respect for local history, culture and social customs, and have made serious efforts to fit within the environment of the Forbidden City, the response reads. It brought Rui blog even more readers, and more than 2,500 posts so far. According to that report, the museum is reassigning the shops inside the palace, including Starbucks, as part of an overall face lift. or not Starbucks remains depends on the entire design plan that will be released moncler jackets for men in the first half of the year, Feng Nai a museum spokesman, told Xinhua. Still, the Xinhua report indicates government officials are heeding the online protesters. museum is working with Starbucks to find a solution by this June in response to the protests, Feng said. Starbucks, which hopes to someday turn China into its biggest market outside the United States, declined to answer questions. But in a statement, the company reiterated that it has operated a respectful manner that fits within the environment. the Forbidden City on Thursday, Sun Yu, a 26 year old visitor, said: don think there should be any commercial operations in the Forbidden City, much Moncler down Coats Women with hooded zip white less a Starbucks. Shanshan, a 26 year old tour guide who also thinks Starbucks doesn belong on the grounds, added: foreign tourists are curious to see a Starbucks outlet in the Forbidden City and ask me about it. crisis advisers don entirely agree on how companies should respond to bloggers in such cases. best strategy is to monitor for these crises, to catch them early before they get so big, said Sam Flemming, the CEO of Shanghai consultancy CIC data LLC, which works with Pepsi and Nike Inc. then you should react quickly. Consumers feel like they should be listened to. If they feel like they being ignored, it makes things even worse. what begins as a one on moncler donna one conversation between a company and a blogger can quickly escalate online, said Tony Ip, the China general manager of WPP Group G2 Relationship Marketing. bloggers have the chance to talk to the CEO of Starbucks, they will want to show their power. Then an individual consumer point of view can become a public agenda. when Starbucks knows about this, there isn a thing they can do about it, he said. are writing for personal reasons. those is nationalism, and Chinese in the past have jumped on perceived transgressions against Chinese culture or history. In recent years, they have helped to force off the air and the pages of newspapers ads from Nike, Toyota Motor Corp. and others they felt offended national pride. While China may appear to be embracing some foreign traditions, it is a fine line. people view celebrating Christmas as a mark of progress, said Tom Doctoroff, the North Asia CEO of WPP Group JWT ad agency. moncler womens coats outlet when you deal with the pride of the nation like the Forbidden City in a disrespectful way, it becomes much more dangerous. posted his remarks on his personal blog, although as an anchor for China Central Television he works for the government. He said he was a regular Starbucks customer and his goal wasn to whip up anti American sentiment. became an issue because Starbucks is a symbol of Western popular culture, Rui said. question is, do we absorb and embrace the Western world without losing our own identity? This is an issue that everybody is thinking about. I just happened to write about it. SAFE:SafeMode >

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Text and images are provided by National Palace Museum